Highland Spring Wins ‘UK Water Brand of the Year’ at the World Branding Awards
Highland Spring, the UK’s No 1 plain bottled water brand, bottled in Scotland, has been awarded the ‘UK Water Brand of the Year 2014-2015’ at the recent World Branding Awards, cementing its position as one of the world’s leading brands.
Bottling over 460 million litres of water a year, the Highland Spring Group, produces one in every five litres of bottled plain water consumed in the UK. Highland Spring is also sold in more than 30 territories worldwide including the Middle East, Asia, America and the Caribbean, with over 11 million litres of Highland Spring exported annually.
Organised by the World Branding Forum, a global non-profit organisation, the awards recognise some of the best global and national brands for their work and achievements. Sixty nine brands from 25 countries were honoured at the ceremony at the iconic One Whitehall Place in London, where winners included Apple, Mercedez-Benz and Louis Vuitton.
Richard Rowles, chairman of the World Branding Forum said: "It takes years to build a strong brand, and brands that make the list at these awards deserve recognition. Their work inspires those in the branding industry. These are brands that have a strong relationship with consumers. In addition to a brand valuation, voting by consumers shows that connection that winning brands have with the general public."
Winners were judged by the World Branding Forum Advisory Council on four criteria: brand valuation, consumer market research, public online voting, and voting by luminaries from the world of branding.
Miranda Clegg, Head of Export at Highland Spring Group, commented: “For Highland Spring to win UK Water Brand of the Year, it is a great affirmation that Highland Spring is still considered the leading brand in our home market. We are proud to have achieved equity both with consumers and experts; recognising us alongside the world’s top brands. Highland Spring is also the leading British brand in the global water market, which confirms the brands ongoing popularity with consumers both at home and abroad.”
Renowned for its purity, the brand’s protected organic catchment area in Perthshire, Scotland, and the care that goes into producing every bottle ensures Highland Spring produces the purest natural bottled water possible.
Posted on: 26.03.2015