Highland Spring voted a consumer super brand by the British public
Highland Spring has been given Superbrand status for the seventh year running, yet again confirming its position as one of the greatest British brands. The accreditation is a result of the annual Superbrands survey administered by the Centre for Brand Analysis, which analyses the views of 2,900 members of the British public. The survey, first published in 1995, is an influential barometer of brand strength in the UK assessing on quality, reliability and distinction. Stephen Cheliotis, chairman of the Superbrands expert council said: “It is a huge achievement that Highland Spring has beaten tough competition to take its place in the prestigious 2013 Consumer Superbrands listing-the influential annual survey of the UK’s strongest consumer brands.” The accolade comes at an exciting time for Highland Spring which has enjoyed strong growth over recent years. Overall, Rolex took the top spot for the second year running followed by Apple and Microsoft who ranked in second and third position. Previously placed in the top three, Coca-Cola and Google moved down to fifth and sixth while British Airways climbed to fourth. Other leading brands in the top ten included Kellogg’s, Mercedes-Benz and Hilton. Sally Stanley, marketing director at Highland Spring said: “We are honoured to have been awarded UK Superbrand status for the seventh year running, firmly cementing our status as one of the nation’s favourite brands. Superbrand status is the first milestone in what is set to be an exciting year for us.”
Posted on: 21.03.2013